Brief: Develop a new Hard Seltzer brand that can stand out among the many competitors on the Swedish market, either through design, taste or innovation.

Solution: Combining food and drink shouldn’t be too complicated. Hazel Hard Seltzer is a new beverage on the market that goes beyond what a hard seltzer can be. It is a beverage with true flavours, extracted from fresh local produce. Hazel comes in two sizes, 75cl for guests to share at restaurants & 33cl for bringing to dinner parties.