
SPOTIFY - Closer to TaTo
Background:
Since the invasion of Ukraine, thousands of dads have been forced to leave their families and join the military. Leaving a young generation crossing the border not knowing when they’ll hear their dads’ voices again.
Insight:
Studies show that hearing the voice of someone you love can create an equal chemical effect in your body as hugging them would.
Spotify - Closer to TaTo (Closer to dad)
We made a way for young Ukrainian refugees to listen to audiobooks narrated by their dads. Making it possible to fall asleep to a familiar voice when everything else is uncertain.
Casefilm
Art Director: Isabelle de Susini & Elina Gustavsson
Copywriter: Sara Feeley & Ella Lewander
Designer: Charlotte Källström
THE ONE SHOW / Young Ones 2023 - Gold Pencil Integrated
THE ONE SHOW / Young Ones 2023 - Silver Pencil Experiental