Brief: Barclays aims to simplify money management for people with ADHD.

Background: Buying things on impulse to retrieve dopamine is typical for ADHD, and usually ends up with ignoring the bank account in order to avoid the bad news. Causing expenses to skyrocket. But one thing we can’t seem to ignore, is our phones. On average, we check them 344 times per day. 

Solution: By moving your spendings from the corner of the bank account to the light of the home screen, Barclays makes you face your spendings, every time you check your phone.