CHALLENGE:
What gear do women in Texas need post the overturning of Roe v. Wade? Devices they’re not being traced on. If you're a woman living in Texas today, your texts and google searches could be used to prosecute you for having an abortion. 

OPPORTUNITY:
Verizon has 400 stores in Texas, and about 9000 devices not being used for anything more important than showing off features.

SOLUTION:
The only way to not leave a digital trace, is to use another device than your own. Therefore Verizon invites you to Texas Safe Zone – a safe way for women to access the information they need, using their in-store devices. Making sure women’s data stays where it belongs – in their own hands.